About TEEA Eyewear Group
Who we are
Founded in 2021 by Sarah Layte, TEEA Eyewear Group began as The Exclusive Eyewear Agency, bringing together nearly 30 years of optical industry experience and a passion for independent eyewear.
Working with independent opticians across the UK, we take a personal approach—getting to know each practice and helping them discover collections that suit their customers and their business.
Sarah works alongside Operations Director Jason Pritchard, whose background in Head of Sales roles brings valuable experience in sales strategy, business development and team leadership. Together, they combine optical industry knowledge, an agent network and creative digital marketing to support our brands and optical partners.
Our Brands
At TEEA Eyewear Group, we represent a carefully curated portfolio of independent eyewear brands, spanning accessible commercial collections through to distinctive luxury frames.
We select each brand for its quality, design, individuality and potential within independent optical practices. Every collection brings something different, whether that’s everyday wearability, expressive colour, technical innovation or exceptional craftsmanship.
Our approach combines a passion for beautiful eyewear with an understanding of what works commercially. We help independent opticians build a balanced offering that reflects their practice, appeals to their patients and gives customers a reason to choose them.
With nearly 30 years of experience in optics, we offer personal guidance and ongoing support to help you find the right collections for your business.
Independent eyewear for independent opticians.
Our Vision
Our vision is to help independent opticians thrive, with eyewear that gives patients choice and practices a distinctive identity.
We believe commercial success and inspiring design belong together. From accessible everyday collections to exceptional luxury frames, our aim is to help each practice build an offering that reflects its personality and meets its patients’ needs.
Through personal service, ongoing support and lasting relationships, we’re committed to championing independent brands and the opticians who bring them to life.